FREE WORLDWIDE SHIPPING ON ALL ORDERS OVER £50 – 100 DAY RETURNS + EXCHANGES
FREE WORLDWIDE SHIPPING ON ALL ORDERS OVER £50 – 100 DAY RETURNS + EXCHANGES
At Seiki-Sport Co., Ltd, we don’t just sell cycling shoes; we build them from the ground up. Literally.
At Seiki-Sport Co., Ltd, we don’t just sell cycling shoes; we build them from the ground up. Literally.
As a manufacturer with our own factory, we pride ourselves on being a true vertical operation. Unlike brands that rely on outsourcing and lose control over quality, we handle every step of the process in-house. From sourcing the highest-grade raw materials—whether it’s microfiber, carbon fiber soles, or advanced BOA® fit systems—to the final stitching and assembly, we maintain an iron grip on quality control.
We understand that a cycling shoe is the critical interface between rider and machine. Whether you are a competitive road racer chasing watts, a gravel adventurer seeking comfort, or a mountain biker demanding durability, our mission is to provide footwear that offers uncompromising power transfer, ergonomic comfort, and relentless durability.
Beyond our own brand, we also serve as a trusted partner for OEM and ODM projects. Leveraging our in-house manufacturing and deep technical expertise, we collaborate with brands around the world to bring their unique visions to life—whether it’s customizing existing designs or developing entirely new models from concept to production.
We are not just a factory; we are partners to riders and brands worldwide, combining industrial precision with a genuine passion for the sport.
We don’t believe in cutting corners. Because we control the entire supply chain—from the rolls of synthetic leather to the finished box—we ensure that every pair of shoes meets our exacting standards. If it doesn’t meet our spec, it doesn’t leave our factory.
We are cyclists ourselves. We know that a shoe that isn’t comfortable is useless, no matter how stiff the sole is. Our culture is driven by constant feedback from the saddle. We design for real-world riding, focusing on heel grip, breathability, and pressure distribution to keep you comfortable on long distances.
As a factory-direct SOHO business, we value the personal touch. We are not a massive, impersonal corporation. When you work with Seiki-Sport, you are communicating directly with the people who make the shoes. We pride ourselves on agility, honesty, and the ability to customize solutions for our B2B partners or direct customers.
The Foundation
Initially established as an OEM factory, we spent our early years mastering the art of shoemaking. We honed our skills producing for major Domestic and International brands, learning the strictest international standards for durability and safety. This era gave us the technical know-how that few startups possess.
The Transition
Recognizing a gap in the market for high-quality, factory-direct cycling footwear, we began our transformation. We invested heavily in R&D, established our own material laboratory, and started developing our proprietary lasts (foot molds) designed specifically for Asian and European foot anatomies, bridging the gap between fit and performance.
The Expansion
This period marked our leap into the global market. We launched our own brand, Seiki-Sport, expanding our facility to include fully automated cutting lines and advanced injection molding systems. We began exporting directly to Europe, North America, and Southeast Asia, gaining a reputation for reliability and consistency.
The Innovation
Today, we are focused on sustainable manufacturing and technological innovation. We have integrated eco-friendly materials into our production lines and refined our “Raw Material to Finished Shoe” process to ensure minimal waste. We continue to grow as a trusted partner for cycling distributors, retail chains, and passionate riders worldwide.